The Business Plan For Dates Fruits Marketing Essay

The Business Plan For see to its harvests Marketing EssayOur sort of sextuplet assimilators from Saudi Arabia is formed in order to sell mesh fruits. any the trade volition prep are postal service inside College Lane and de havland. The study tar embark on turn in be near to the Key centre at college track beca expend each(prenominal) assimilators who have conflicts real puff up allow go to that place. We be going to sell only high lumber dates. It is well-known, that dates ar grown in the Arabian Peninsula, where farmers chip in relied on growing strange fruits. Saudi Arabia has best types of dates in the beingness.This type we be going to sell. It is unprecedented, that the caliber of dates in the British markets is poor and the prices ar very expensive. So, our aim is to gain really good point of intersection to a customer.Erskine, Osman, Lashine and new(prenominal)s in their statement Date Palm in the GCC countries of the Arabian Peninsula say that in Saudi Arabia 173 angiotensin-converting enzyme thousand million hectares are occupied for pasture. there are fruits and ve beat outables grown. withal they bred animals there. Conditions of rangeland are not so good. Production potential is very low in whatever places. Al almost 86% of the total accessible water in the kingdom is allocated for agriculture. So, the 22% of the total land area is cultivable.Palm tree is remarkable for its salt-tolerance and heat endurance. The shallow groundwater is extremely outcomeant for its successful growth. Age of the date palm can reach a hundred geezerhood. Life of the throng inhabiting Arabian Peninsula is associated with this palm tree. People demand dates become more(prenominal) than(prenominal)(prenominal) and more in the social united Kingdom. It seems that if everyone knew round the usefulness of dates, they would have been crimson more reclaiming.ProductsDate palm is a typical formulatet of dry semitropics tha t invests an edible pungent fruit. One date palm introduces over century kilograms of nutritious dates a year. Naturally, that for thousands of years emerged around cholecalciferol0 varieties dissever into three of import conferences dry, semi, and soft. The soft are consumed on the spot with fresh, in a bestride state the fruits of these varieties guard very detailed sugar. Dry dates, dried in the sun, contain much more sugar and can be stored for very long, it can be said for years. As for the semi those intended for export, they are besides dried in the sun. Processed dates are generally more universal than natural dates. thither are many types of packaging bags, tubes, ravier, boxes. The ravier has the leadership. It is well known, that semi dates are the tastiest. Moreover, it is considered, that semi dates favorably affect the brain, increasing its productivity. except our strategy go forth allow obtainers tasting all sorts of dates chose the best one for ever yone as well.Elias in her work Date A Wonder Fruit of Arabia states that dates contain almost all vitamins. It should be noted the high engrossment of pantothenic acid. This substance stimulates the drudgery of energy, captures you confident, energetic and able to quickly focus on. Dates have to a fault another, less well-known property these fruits have mild downer and hypnotic effects.Jahromi, Rafiee and Jafari in Some physical properties of date fruit sort that dates can also be encouraged to overcome the weakening of the personify after a serious illness, overwork, stress. No fruit can be compared with dates, if you wish to take your hunger. Dates increase efficiency of the brain and nerve cells. From past eras, dates were employ not only as food but also as a medicine.Marouf and Lihadh in their Invertase from date fruits say that they contain copper, iron, magnesium, zinc, potassium, phosphorus, sodium, aluminum, cadmium, cobalt, sulfur, boron. Dates can help with an emia (1982). It has a beneficial effect in fatigue and physical fatigue. It helps with colds as well. Ten dates are able to satisfy our daily wishings in copper, magnesium and sulfur, and they contain half(prenominal) of the necessitate iron and fourth of the calcium. Dates are a tasty and natural confection that has a nice flavor. These fruits are absolutely harmless, as well as low-calorie fruits and therefore suitable for people watching their weight.Mission Statement and ObjectivesOur group members want to run this small contrast for getting nearly carry out about this kind of business. It volition be really good familiarity for us to make the business plan and to see how it works in real. We realize that it is not so easy for students who only make their first off steps in business but we are ready to try. He is lifeless who is faultless. We are sure, that this experience allow for be our first tackle to arrange small business and to see how much effort it lead req uire. We are not afraid of mistakes.Our mission is to provide high quality date fruits for consumption. The idea behind the business is to sell healthy and invaluable fruits to the public for everyone to make up maintenance on usefulness of dates. A variety show of classes provides the disaster to chose. All sorts of date fruits are healthy and become popular in many countries not by chance.Market OverviewIn his look into about the marketing potential of date palm fruits, Pascal Liu says, that atomic number 63 is a key market for date exporters. Over half a million tones of dates imported every year in the orbit. The European marriage accounts for 10% of the total with some 50000 tones (2003) Imports of dates into Europe were comparatively still from 1990 to 1997 nearly 43000 tones were imported. In 1998-2000 the rise in imported quantities did not translate into a high value of imports because of the fall in import prices in 1999-2000. Imports of date fruits into European countries are seasonal. Often they take place at the end of the year (Liu). In Muslim countries traditionally dates are consumed during Ramadan. Most European countries do not produce dates. The exception is Spain with a little quantity. France often re-exports date fruits. Most of the re-export trade takes place mingled with European member countries (Liu). People demand dates become more and more in UK. France, Germany, Italy, the united Kingdom and Spain account for 85% of total imports of dates in volumes. Irelands imports are also growing. Backwards, Portugal, Netherlands, Finland, Austria show no clear trend. There are also some more date varietiesDeglet nour date variety is the most popular in Europe. Imports of this type of date are nearly 30000 tones a year. This type is exported from Tunisia and Algeria. Also deglet nour is produced in Israel. The unify States is also a producer of this type of dates. Germany and Britain import not big quantities. Southern European cou ntries mainly consume deglet nour dates.not deglet nour called common dates by European traders. Germany and the United Kingdom together import over 10000 tones of common dates annually. German traders need the low price for this type of dates. Common dates also used for food in Great Britain.Pascal Liu says, that European people know mejool since 1990s. However, it is only last three years that they have really taken off. Nowa solar long time the United States share the European market of dates with Israel. As more and more consumers turn to organic foods, retailers get out look for a issue range of organic products, including dates.France is the leading market for dates in the European Union. Its main suppliers are Algeria and Tunisia. The United Kingdom is the second largest European market for date fruits. Then Italy and Germany follow. Imports of dates increased last years. Germany primarily imports common dates. Consumption of higher quality dates tends to increase. Spai n is the fifth largest date market in Europe. But it is remarkable, that it is a country where imports are growing.Tunisia is a leader in producing of deglet nour. The official production figure in 2001 was 107000 tones for all varieties.Algeria is the second largest producer of dates in the world (deglet nour). In 2000 365000 tones of all varieties of dates were produced.Iran is the second largest date producer in the world with over 900000 tones. It is the leading date supplier in the United Kingdom. Its other two largest clients are Germany and Denmark(Liu).These countries export common dates.Israel produces little quantities of date fruits (9 5000 tones in 2001). But its exports to European countries have increased over the past years and now it have reached 4300 tones.The United States exports deglet nour and mejool dates to European countries. It produces dates in California.Pakistan is the fourth largest date producer in the world with over half a million tones in 2000. Commo n dates are exported to Europe from Pakistan.There are significant trade flows between the countries of the European Union. Some countries re-export dates. They are estimated at over 20000 tones a year. The main markets of France are Germany, Belgium, Netherlands and the United Kingdom (Liu). The other European countries re-export much smaller quantities. Sine 1992 the United Kingdom exports less than 500 tones to such countries as Ireland, Denmark and Germany.Germany has become the European Unions second largest date exporter (700-900 tones a year). Germany exports dates to such countries as Austria and Denmark.The Netherlands re-exports between 500 and 700 tones annually.OperationsOur exchange group allow initially market its product to target clients. To achieve this goalWe leave create bright booklets, brochures which severalise the benefit of dates, its useful properties. These booklets give be considern for free on the streets close to the college. There go out be invit ations at the collection of the dates also.We will post an advertisement about the forthcoming exhibition at the Internet, on popular social networks.We will organize an exhibition of the dates where fruits will be sold at low price. This is undeniable for everyone to have a possibility to taste dates. There also books and magazines about date fruits will be sold.We will organize some lectures to tell more about the dates and even to explain how to grow date palm at home.For sale we need nearly 50 kilograms of date fruits and we will order it at the market. Also we will order some interesting books about dates. We plan to sustenance an exhibition for 6 days. During this time we want to show that if to provide an legal advertisement people will gladly demoralize healthy and tasty dates. With a help of interesting and cognitive booklets a lot of customers will get to know more about these fruits and re- draw it for them. At the exhibition everyone will get an opportunity to taste dates for free and then to decide if to buy it or not. All three kinds of dates will be featured at the exhibition. To every kind there will be a supernumerary description with its characteristics. Dates will be located in nice alter pot. Two students will sale date fruits one will sale books and two will give booklets to customers. One student will be outside near the college giving booklets to students. But before the exhibition we will provide some lectures about dates which will include history cognition about these fruits. Lectures will be not boring, because we will prepare demonstration and some additional materials about date palms and dates. We also will develop some recipes of dishes with dates. Two students will lecture three will give booklets on the streets and one will post an advertisement about an exhibition on the Internet sites, such as facebook and myspace. These advertisements should pay students attention on the forthcoming exhibition. It is obligatory to c reate nice and memorable advertisements and brochures. The next day an exhibition will open, where everyone will get an opportunity to taste dates and to buy interesting materials about these fruits.In addition to this, we will try to use SWOT analysis in our business. Using this strategic planning method we will get a chance to evaluate theStrengths,Weaknesses,Opportunities, andThreats involved in our business project. With a help of this method we will try to attain the internal and external factors that are favorable and unfavorable to achieve our objective. So, we will reveal all advantages of our business, its possible weaknesses, its external chances that may help us to provide better sales and also we will pay attention at possible troubles.ManagementWe choose grove tolerate for our group. Grove house is a charity for the cancerous persons. We choose this charity and want to help the patient to modify their life. Another reason is Grove House is near the law school, not t oo far away from De Havilland Campus. There are six members in our group. We divide our work and have group meeting in every lecture. We have a finical plan about our cash flow. In our plan, we will earn 25 pounds and all of the money will be given to Glove House to improve the patients life.Our team of students who will sell date fruits are responsible and executive. onward the engaging in selling we examined the literature on the topic, made a plan of action and calculated the necessary amount of materials. Our team was divided into three groups and every one of us got his personal duties. Two students will create interesting brochures and booklets about date palms and date fruits. One student will order dates (50-60 kg). Two students will buy all necessary equipment, such as pots for date fruits, tablecloth, and tray. One student will make a presentation for the lection. One student will write a lection about dates using interesting historical facts and other information about d ate palms. This student also will find some recipes of dishes with dates. So, the run will begin when everything will be ready. All the six days of selling are also plannedFirst day trine students will lecture. Three students will hand out booklets and brochures. And one student will post advertisements on the Internet.Second day Three students will sell dates. One student will sell books. Two students will hand out brochures.Forth and fifth days will be the same as second. We assign responsibilities in order to save time and resources. So, all the work will be done effectively.Financial projectionsColege laneDehavlandTotalSalesUnits652085Price/unit111Sales652085Unit cost0,50,50,5Cost of sales32,51042,5Gross utility32,51042,5ExpensesMarket research43,57,5rent000transportation325packing3,2514,25Stationary0,40,350,75Tot. Expenses10,656,8517,5Net Profit21,853,1525Funding sourceWe will ask friends and relatives to borrow some money also will take not huge loan at the bank. It will be sufficiency to buy all necessary things. It is estimated that this job will begin to make a win after two days of operations. We do not expect to have huge cash problems during the selling. If there will be some, we will sell dates later. We also can organize more exhibitions in future when there will be possibilities for this.If this selling will give a good profit, obviously, we will arrange it again very soon. And we will need only to buy date fruits, some books and perhaps some materials for brochures and booklets. As about utensils so we already have all the necessary. During these days we will earn money for charity.Risk AssessmentThe risk of this selling think to the point, that perhaps not all goods will be soled. Not all the booklets and brochures will be given. So, we may get a little profit or do not get any profit at all. Our costs can exceed the purchase. Another point is related with risk of lack attention of students to this arrangement. Our main clients are studen ts. Surely, if we will provide good advertising, this arrangement will be undoubtedly successful. If we will pay not so much attention to advertising, so our selling will be not so impressive. So, good advertising is the most definitive thing for our arrangement.This plan is a guide for our action, the product and service government agency show what we will sale and what we will service to the customers.We want to call up that our first steps in the small business will be done successfully. We realize that it is impossible without mistakes but with its help we will get to know what to do in future. We believe also that our first business plan will help us to see by our eyeball what the small business is and what this job demands from us. But it is not all that we are expecting to receive. We want people to know more about date fruits and to discover dates for everyone from new sides. We suppose it will be quite helpful. Everyone will get an opportunity not only to buy tasty date s but also to broad his outlook. We believe we will achieve our aims.