Outdoor Advertising and Product Placement Essay

The media tools that we hint for Anlene is outdoorsy publicize which is under the traditional media channel. Outdoor advertising is each advertisement that publicizes the harvest-festival and services at outdoor. There are to a greater extent than 40 types of outdoor advertising, with billboards being the most widely recognized media. Types of outdoor advertising include bus benches billboards, taxis, poster and so on. Billboard advertising is one of the most pop ways of advertising outdoors because it forgatherms everyone encounters those thumping billboards when they are driving, being a passenger in a car, or walking down the street. Billboard advertising give the axe be heavy(p) and spectacular, making passenger major attendance getting device. Anlene drop be choosing a specific and great geographic area provoke works well for promoting the intersection. It prat target the potential pecks in particular area. It is a large billboard advertising that erect found i n highway, business area, city area and so on.If Anlene can build a billboard on a potential arranging, it can whatsis peoples attention and create a memorable impression. After them leaving the billboard, they go away recall back the advertisement that driven past it. Driver moldiness conduct attention to the traffic as they travel by the billboard. Anlene can choose some area which normally occur traffic jam. When people stuck in slow-moving traffic, they will spend more time to behavior at the billboard. Driver commonly read the billboard while passed at high speed so it should hand over large and clear sacred scripture print or arresting image in brilliant colour. Anlene can use clear and simple billboard so that it can comfortably bring an impression and message to viewer.Since a billboard stay in the same place for a period of a month or more, people who drive by or walk past, they will see the same billboard a number of times. Since the people who see the billboard of Anlene number of time, it wills quickly gaining the popularity of Anlene brand. As we know, the colour of Anlene is already created an impression for node which is green and white. Therefore, the billboard of Anlene is utilize green and white colour so that when driver view by far away, they automatically can notice that the billboard advertising is Anlene.Anlene can have a creative and using colour to attract the viewer, it have more impact. Digital billboard in any case kind of outdoor advisement, it can show the creative and the colour of Anlene to catch attention of people. But digital billboard more likely have to build in traffic area, airport and some of the place that can take a few minutes to watch it. Billboard is a 24 hour exposure advertisement, it is more catch more attention of viewer than others media tools.Product spatial relationThe second media tools we suggest for Anlene is product place which is under alternative marketing tools. Product placement is an a dvertising technique used by companies to promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media. Product placements are a lot initiated through an agreement between a product manufacturer and the media conjunction in which the media company receives economic benefit. A company will oft pay a fee to have their product used, displayed, or importantly featured in a movie or show. Anlene companies are seek to promoting their products in popular movies and television shows. These advertisements can be seen in popular films. Due to the major success of advertising in movies and TV shows, the marketers motion on to the next level and started to use web videos, video games, medication videos and other entertainment mediums.Product placement offers several advantages to manufacturers, producers and movie stars. It provided Anlen companies with an hazard to be associated with famous actors and to use movi e footage and stills to conveniently advertise the products. As it pertains to the producers and actors, they earned substantial amount in fees as well as the chance to endorse brands in various film. When a star uses a branded product in a film, theres an implied renown endorsement of that product. This can create a high level of sensation and a strong emotional connection to that product. A high profile star may draw more attention to Anlene product. It can vary audiences purchase behaviours and creating favourable practitioners views on the brand. Product placement is and investment for brands that assay to reach audience.There are strong reasons for investors to expect that film product placement will increase consumer sentience of particular brand. Product placement can let people to recognize Anlene brand names that appeared in the movies. Anlene can place their product to fits with the image of film. When Anlene brand product placement is done well, it allows consumers to see the brand whether they watch their favourite film at home on television, by renting a DVD or online on their computer. The purpose is to achieving the audience exposure, attention and interest. It helps Anlene to increase their brand awareness and also make consumer create instant recognition in the media vehicle. amply involvement is required to view a movie than for viewing television. A majority of movie watchers have a positive attitude toward this stage of marketing communication, feeling it is preferable to commercials shown on the screen before the movie. more than frequent viewers and they will enjoy movie more and pay more attention to product placement in the movie. Product and brands straightaway can expand into video games and even creating their own games. Active product placement in computer games can have positive effects. Anlene can exposure their product in a computer game can increase the brand attitude among consumers whose original attitude toward the b rand is moderately low. Product placement within computer games has been found to be an useful mean of building high brand recall and even of influencing consumers slight positively predisposed toward the brand.