Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal scheme To Stay On Top ( respectable) nationally Purpose and Overview of this trace The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized Confederate jewellery and pottery. To maintain our expandtion of a product line that likewise includes pre-Columbian stratagemifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art culture weapons platform to educate buyers formally and sublimely ·         Expose sidestep replicas in the foodstuff through research and product study internally ·         Keep tightfitting relationship with artifact originators Analysis of past and Current Situations Because Sorzal is a more(prenominal) veritable distributor of those past prod ucts (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of new products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are tone to capitalize on the replica merchandise from original products. foreign Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images. The dissemination of replicas helps us educate a nonher(prenominal) disadvantage divide of the population who otherwise would have not experienced the relish of this type of artistry. External Threats that May Impede Success The go on of the market universe flooded with inferior artifacts (replicas) The get frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capita lize Sorzals past piece of land record of b! eing authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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